Analysis of a music video

I looked into depth at a music video in order to see the different types of conventions that they typically use; I decided to look at the music video for Hall Of Fame as it is the video of the song which we are going to use.  Throughout the video it keeps clear to the narrative side of the story which involves two characters on their two separate roads to success, one wanting to be a boxer and the other wanting to be a dancer. There is a wide variety of camera cuts between the narrative side of the video and the performance. The use of lighting in this video is also very unique as there are a lot of darkened shots of a successful boxer or dancer which is played on top of our two characters which brings question to whether this is a future shot or the characters thinking of something in their heads which they are aspiring to be like. The light surrounding these successful people within the darkness connotes their glowing success and achievements, and how they shine with glory.

Something else which is clear in the video is the fast cuts between the scenes which is especially on time with the beat of the song, as the camera will cut on tempo with the drum beat to which makes it so you know the music and the video belong together. There is a wide variety of camera angles that are used in the video but what particularly stands out is the use of close-ups in the performance shots with a mixture of mid-shots which show the artists using actions and body movements, The RnB artist Will.i.am uses a lot more of these in comparison to Danny from the Script as RnB uses a lot more of these movements along with dance typically in their music videos. Throughout these performance scenes though both artist are kept clearly lit with high key lighting to make it known to us the audience how important these people are which is why they are highlighted in such a way.