Different music video types

The first type of music video is known as narrative where a story is shown that typically follows the features of the lyrics such as a boy being in love with a girl or a break up, it can almost be like a short film to keep the audience entertained and focused on the video, typical editing in these videos will be very fast paced with loads of camera cuts sometimes in sync with the music so the audience is more drawn in. an Example of a narrative music video can be seen here for Wheatus - teenage dirtbag

The second type of is performance which contains shots of the artist performing either on a live stage in front of audiences  or various other places like beaches which could draw audiences attention. It can also be of the artist in real life performing different situations or just fooling around in general which can typically be seen in a lot of performance videos for bands. There are a wide range of close up shots of the artist and different visual effects which are common in performance videos which can also clearly be seen in my example;Jay-Z & Kanye West - N**as in Paris

The purpose of music videos

There are several different reasons for music videos to be produced, one of the main reasons is to promote a new single or album that the artist has made, the song used would most likely be on the new album that they have coming out so artists make the videos to get the new music known and heard and so that people are aware when they can buy it. The most obvious use for a music video is also to entertain the audience as some music videos actually set the meaning of a song which means the audience can better understand it by watching the video, the song would typically follow a narrative structure if it was setting a meaning for it such as a boy and girl breaking up for a sad song.

One more purpose for a music video is so we as an audience can adapt or feed into a stars image as they can show this across their music video, this means it can give the artist a chance to completely change there image if they wish show, an example can be seen in this video bellow for Rihanna; the video Rockstar was a single taken from her fourth album rated R, she changed from a more innocent natural look from her previous albums into a sexual rough dark and edgy image in this.

Introduction to my blog

Throughout this entire blog I will show you the process that I have taken from the beginning of my coursework to the final products, I will show the research, planning and the development of my products which will hopefully give you more insight into how this helped me. from this moment I will be looking at music videos and hopefully at the end produce one that is up to a high quality of standard.