The first day we recorded we decided to try and experiment with different camera angles and lighting to see what would look good when we try to actually film are final version, we used Billy and Jerome as the two singers and dressed them to try to fit are style of music, although the clothing seemed to work and despite the fact that we had all the right lighting equipment to use the background itself lacked a professional stage like feel that we was trying to achieve.
We also tried to include a background guitarist in one of our first takes for the video but after doing this we realised that the camera was in too much of a longshot just to get him in the frame thus taking away the importance of the singers, it also left the floor in the shot which did not fit the scene at all.
Overall we did not get the most that we wanted out of the day but it did teach us the importance of proper location and will help us improve the next time we record.
I looked into depth at a music video in order to see the
different types of conventions that they typically use; I decided to look at
the music video for Hall Of Fame as it is the video of the song which we are
going to use. Throughout the video it
keeps clear to the narrative side of the story which involves two characters on
their two separate roads to success, one wanting to be a boxer and the other
wanting to be a dancer. There is a wide variety of camera cuts between the
narrative side of the video and the performance. The use of lighting in this
video is also very unique as there are a lot of darkened shots of a successful boxer
or dancer which is played on top of our two characters which brings question to
whether this is a future shot or the characters thinking of something in their
heads which they are aspiring to be like. The light surrounding these successful
people within the darkness connotes their glowing success and achievements, and
how they shine with glory.
Something else which is clear in the video is the fast cuts
between the scenes which is especially on time with the beat of the song, as
the camera will cut on tempo with the drum beat to which makes it so you know
the music and the video belong together. There is a wide variety of camera
angles that are used in the video but what particularly stands out is the use
of close-ups in the performance shots with a mixture of mid-shots which show
the artists using actions and body movements, The RnB artist Will.i.am uses a
lot more of these in comparison to Danny from the Script as RnB uses a lot more
of these movements along with dance typically in their music videos. Throughout
these performance scenes though both artist are kept clearly lit with high key
lighting to make it known to us the audience how important these people are
which is why they are highlighted in such a way.
Throughout the progress of making our music video, our
target audience has somewhat changed because of the story that we are also fitting
into our video.
Not just fans of Indie Rock and Rnb as those are the two
different song categories but also too be who may be getting bullied or just
need to be inspired in general.
The audience would be aged between 13 -21 both male and female;
however it would more appeal to a male base with the characters in the video
mainly being males although many different people could relate to our song and
video.
With all the planning that has taken place coming up to filming we needed to have a proper team meeting to make sure everyone knew what was going to happen, it was also an insight on what we still need to do before shooting,
We came to the conclusion that we needed a treatment presentation which listed things like props and costumes, also we needed all are locations planned and thought out along with the time schedule so that we can be on track when filming.
The video starts off in a long distance shot of an abstract desert, not much can really be seen apart from the shadow of the artist in the background as the editing then fades to show him standing there in a white patterned T-shirt and jeans with sunglasses and a headband. The shot portrays how lost the artist is, the white colors that he is wearing emphasizes the youth of Chris as well as his humility and peace despite the fact he is lost in this desert.
The video then cuts to Chris Brown lying in a grey room asleep on a bed, the camera angle follows the position where he is lying to when he is sitting up, we can see a girl in the background enter one of the 3 doors behind Chris in which he eventually gets up to follow her.
Throughout when this is happening the performance side of the video is constantly cut too which is Chris brown in the desert which was the establishing shot of the video, editing techniques such as fades are used to give this mysterious abstract effect.
Chris appears in a maze of some sort while he is chasing the girl, there are constant camera cuts to add an effect to this, the camera then zooms out to show a birds eye view of the huge maze which they are within. they leave the dream world through a wall and Chris then reappears within the bed he started as he gets up again to follow the girl through the second door this time.
In this scene he is seen to be walking along clouds with city buildings showing through the top of them, this clearly adds to the dream theme that the video has going on which clearly relates to the lyrics in the song, The girl then disappears as a huge wave sweeps over Chris which makes him reappear in a car which is instantly hit by another.
The same thing then happens again as Chris wakes up in the bed, another performance element is added in here as we see a closeup of Chris in the gray room with wires attached to his head which gives him a holographic futuristic look.
The scene then cuts to him being in the car again but this time moving it out of the way of the other car which we then find out is the girl he has been chasing.
all the scenes then start cutting between each other quickly as the two cars drive of towards the edge of a cliff which then fades to a birds view shot of Chris Brown and the girl lying in the same bed wired up as they turn to look at each other.
The first day we recorded we decided to try and experiment with different camera angles and lighting to see what would look good when we try to actually film are final version, we used Billy and Jerome as the two singers and dressed them to try to fit are style of music, although the clothing seemed to work and despite the fact that we had all the right lighting equipment to use the background itself lacked a professional stage like feel that we was trying to achieve. 
We also tried to include a background guitarist in one of our first takes for the video but after doing this we realised that the camera was in too much of a longshot just to get him in the frame thus taking away the importance of the singers, it also left the floor in the shot which did not fit the scene at all. 
Overall we did not get the most that we wanted out of the day but it did teach us the importance of proper location and will help us improve the next time we record.
